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It was valued at $12.3 billion during its last round of funding in 2017. The funding firms included Rakuten, Goldman Sachs (GS), and Andreessen Horowitz. The company, which grew out of an app called Tote that dated from 2008, received $100 million in financing when it was valued at $1.5 billion in 2012. Opportunities for increasing revenue that Pinterest plans to pursue include greater international expansion, focusing on video and increasing ad capabilities, as well as pursuing its own e-commerce efforts.In its most recent quarterly report, Pinterest reported that revenue grew 8% in the third quarter of 2022 to $684.6 million from the previous year, on a loss of $65 million, surpassing expectations.

In 2021, the company generated $2.57 billion in revenue but posted a net loss of $316 million.

The company has integrated a “buy it” button which permits users to buy pinned products directly from Pinterest, rather than visiting a separate merchant site.

These promoted pins are ads that look similar to user-generated pins (posts).

Pinterest makes its money via advertising, specifically, promoted pins.

Pinterest sign in with apple