Although you still get to access the technology created by the company that you choose, you do it in a way that allows you to maintain ownership of the customer. White labelling is a strategy that companies use when they want to go beyond simply reselling solutions made by other companies.

You can increase your customer base, improve website traffic, and even access more profit, because your customers don’t know how much it costs to build a website with your chosen tools. White labelling comes with a lot of benefits for companies that create and resell websites. Whenever they log into the back end to update components, they’ll see your own branding, reminding them why they’re working with you. You can even use your white label website builder to create a customer portal where clients can update their website when they need to. Instead, they’ll just see your branding, including your colors, features, and logo. A white label solution erases all the branding from the service in question, so you can add your own image instead.įor instance, if you choose a Wix white label experience to build websites for your customers, they wouldn’t be able to see any Wix branding that indicates you used that service. What is a White Label Website Builder in 2022?Īs mentioned above, white labelling is a go-to-market strategy used by resellers, agencies, and freelancers alike. So, which are the best white label website builders available right now? White label solutions are the perfect way for a reseller or site builder to build a name for themselves. Walking them through the steps that you use on a Magento or WordPress site won’t be as impressive as showing them a back end with your company’s logo and colors.

Imagine you were running a web design company and you wanted to show your customers how you’re bringing their design ideas to life. Unlike other website building tools that are clearly designed by companies like Wix or Shopify, a white label website builder allows pros to put their own branding into the experience. White labelling is a common concept for agencies and professionals in the graphic design space.

The best webuilder for resellers